Our Audience

Connect with Canadians passionate about home living

85K+

Monthly Readers

32K+

Newsletter Subscribers

45K+

Social Media Followers

4.5 min

Average Time on Site

Demographics

Age Range:

25-55 years (72% of audience)

Gender:

65% Female, 35% Male

Location:

Urban centers: Toronto (22%), Vancouver (18%), Montreal (15%), Calgary (12%), Other (33%)

Home Type:

Condos/Apartments (45%), Single-family homes (40%), Townhouses (15%)

Interests & Intent

Home Improvement
Sustainable Living
Interior Design
DIY Projects
Energy Efficiency
Budget-Conscious Shopping

78% of our readers plan to make home improvements in the next 6 months

Advertising Options

Flexible packages to meet your marketing goals

Display Advertising

  • Banner placements across site
  • Homepage premium positions
  • Category-specific targeting
  • Responsive ad formats
  • Monthly performance reports
Formats: 728x90, 300x250, 300x600, 970x250
Most Popular

Sponsored Content

  • Native article format
  • Expert editorial support
  • Featured homepage placement
  • Newsletter inclusion
  • Social media amplification
Engagement: 3x higher than display ads

Email Newsletter

  • Dedicated sponsor spot
  • 32K+ subscribers
  • Weekly/bi-weekly frequency
  • Targeted by interest category
  • High open rates (avg 42%)
CTR: 8.5% average click-through rate

Video Integration

  • Pre-roll video ads
  • DIY tutorial sponsorships
  • Product demonstration videos
  • Multi-platform distribution
  • Full analytics dashboard
Formats: 15s, 30s, 60s spots

Ideal Advertising Partners

Categories that resonate with our audience

Hardware & Tools

Power tools, hand tools, hardware stores

Furniture & Décor

Furniture retailers, home accessories, lighting

Paint & Finishes

Paint brands, wallpaper, flooring solutions

Eco Products

Sustainable materials, energy-efficient appliances

Storage & Organization

Closet systems, storage solutions, containers

Home Services

Contractors, electricians, cleaning services

Success Stories

Results from recent partnerships

Major Canadian Tool Retailer

Sponsored DIY Series Campaign

185K Impressions
12% CTR
3,200 Conversions

Eco-Friendly Home Brand

Newsletter & Content Partnership

42% Open Rate
9.2% CTR
$45K Revenue Generated